Next meeting confirmed for 6:30 pm on Wednesday 13th September at Blake Morgan, Tollgate, Chandler’s Ford, Eastleigh, SO53 3LG. We have two great sessions lined up for you this session and of course the obligatory Free Pizza:
An Introduction to the General Data Protection Regulation and issues to consider for the Business Intelligence community
Sheilah Mackie, Partner, Blake Morgan
Tel: 023 8085 7039
For the latest GDPR updates follow Blake Morgan on Twitter @BlakeMorganLLP and Linkedin BlakeMorgan LLP or visit www.blakemorgan.co.uk/GDPR
Predicting Consumer and Business behaviour – What techniques should you be using to achieve the best results?
Anthony Coombe –
This presentation will provide an overview of some of the principle methodologies for analyzing customers and prospects, providing an understanding of their strengths and weaknesses. In addition the presentation will demonstrate the application of the methodologies through some case studies.
Anthony is a commercially focused marketing data strategist with more than 25 years expertise in using analytics, insight and planning to improve the acquisition, value and retention of customers. Anthony’s experience has encompassed both B2C and B2B markets across a variety of sectors including Utilities, Financial Services, Retail and Technology often across Europe. Anthony has worked both on the client side and as a consultant for a number of organisations including IBM, SSE, Aviva, Symantec and the AA. His experience combines both business and technical successfully delivering a wide range of projects including building a single view of the customer, developing and implementing propensity models to target online and offline campaigns, the recruitment and training of teams of analysts and planners and finally formulating strategies to acquire and manage customer and prospect data.
Follow the link below for free registration.